The Importance of Aligning Technology With Business Goals

Technology plays a vital role in any modern business. And depending on your strategies, it can make or break a company. The wrong or misaligned technology can be expensive and steer you away from your prioritized goals. In contrast, the right, aligned technology can help you get more satisfied customers — and support your growth as an organization.

Aligning your technology with business goals means using technology in a way that supports the overarching goals. Or in other words, use technology to take you where you want to go — in all areas of your company. 

But while this may seem like a logical step in a digitized world, IT and technology commonly get under-budgeted and down prioritized, often due to a lack of understanding from a C-suite level. Technology is vital but expensive. And because it’s so foundational, it can sometimes be hard to measure ROI. 

However, that doesn’t remove the fact that technology is key in today’s digitized business landscape. Fail to implement the right technology in connection with your business goals, and you risk having competitors run you over.

But what are some other reasons it’s important to align technology with business goals? 

1. Reduce costs and increase your business profitability

If your goal is to reduce costs and improve profitability, aligning technology with your business goals should be prioritized. One of the biggest advantages of great technology is that it improves efficiency. Aligning tech with your goals can open collaboration between departments and allow employees to become more productive.

And by aligning your goals with technology, you know what areas to invest in to become more profitable. Technology investment will no longer be a shot in the dark — you know where you want to go and use technology purposefully to get there. And by fine-tuning your investments, you can start seeing better ROI from your investments.

2. Improve collaboration with your business contacts/clients 

When your technology investments align with your goals, you can enjoy better team collaboration because everyone knows why and how to use their tools. There’s less confusion and more purpose. Team goals have more meaning for the workers, and they all tie directly to the organizational goals.

As a result, you can also see better communication among your team and with your clients. Silos start falling apart, and your organization works together as a whole. To get where you’re going, it’s a very desirable state to be in — all thanks to matching technology with goals.

3. Make smarter business decisions 

Taking a three-sixty overview of your business technology, the foundational aspect of your company, allows you to make smarter and better decisions. First, you stop investing in technology that doesn't align with your goals. Suddenly, all platforms and tools work towards your vision, improving everything from planning and budgeting to marketing and sales.

With all company technology working in alignment, the key decision-makers in all departments understand how to use technology to deliver the desired results.

4. Improves talent diversity and retention

Attracting, recruiting, and retaining a diverse workforce can give your company many benefits, like faster problem-solving, higher innovation, higher employee engagement, and increased profits.

With a technology infrastructure and culture that promotes flexible, collaborative, and anytime and anywhere work culture, you can start breaking down geographical barriers between employees and enjoy the benefits of a diverse workforce.

The great benefits of business technology alignment

Aligning business goals with technology can have immense benefits for your company, like improving your talent diversity and retention, making better business decisions, and reducing costs. Reading this article has taught you a few of the important points of using technology in a way that supports your business growth.

At Foresight, we follow the Foresight Guided Solutions model. It begins with doing a business and IT assessment that measures maturity across seven different categories. The maturity ratings are illustrated by red, yellow, and green. 

Business and IT is brought together with Course Charting meetings to align goals and create a roadmap to move each of the seven assessment categories from red or yellow to green. The Foresight MSP client portal dynamically updates maturity based on real-time policy changes and scans. 

This portal also stores and displays the roadmap data to all stakeholders, enabling dynamic changes that reflect your business needs.

Do you want to learn more? Contact us today.